Brand strategists can learn a lot from showrunners for a French TV comedy about talent agents — especially about how to build a narrative with deep creative power.

Blanche: They told me to take a streetcar named Desire and then transfer to one called Cemetery and ride six blocks and get off at Elysian Fields.
— Tennessee Williams, A Streetcar Named Desire

Paris is always a good idea.
— Audrey Hepburn

Those French! They have a word for everything!
— Steve Martin

The Godfather: Part II has a runtime of 3 hours 22 minutes. I first saw it the night…


Why it may be time to re-think the meaning of brand value.

Meredith Corporation recently sold one of their most iconic properties — the Sports Illustrated brand. Though the media giant will continue to publish the magazine and run its website, the brand itself now has a new owner: Authentic Brands Group, which purchased the SI name and its intellectual property, including its photo archive and swimsuit edition, for $110 million.

Meredith will continue to make money as a publisher. …


I’m a son of the white working class, though the working class I came from is long dead and buried. It looked and acted nothing like the working class of today.

My father was a strong union man who voted for every Democratic nominee from Al Smith in 1928 to Jimmy Carter in 1976. So did millions of other working people of his era.

I know if he were alive today he’d be true to his roots. …


Votes matter, right? So who has the most so far in this primary season. Here’s the popular vote so far in the primaries and caucuses held to date:

Clinton 3,930,751

Drumpf 3,320,055

Cruz 2,710,180

Sanders 2,540,531

Rubio 2,105,198

Kasich 642,073

Hilary is leading Drumpf by 600,000 votes. On the Democratic side she leads Bernie by 1.4 million, and Democratic turnout is down this year because it’s not that much of a contest (61% to 39%).

Drumpf has only 34% of the Republican primary vote — but he says he’s bringing “millions” of people into the GOP. So why is he…


So Republicans are worried that the debates are hurting the image of their party. Ya think? What happened to their “deep bench”? Well, that was a media invention, because none of these clowns could hit water if they fell out of a boat.

What’s happened to the Republican party is simple: it’s a victim of its own devices. The real party is a group of angry voters, overwhelmingly white, some working class but many solidly middle class or above, who have bought into the party BS for years and gotten little or nothing for themselves. They helped win a lot…

David Gutting

SVP/Director of Strategic Projects at Barkley, where I play the role of chief provocateur at America’s biggest, best employee-owned creative idea company.

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